The Journal

Our Mission

To empower plant-based women to thrive through targeted, evidence-based supplementation that supports long-term health, confidence, and sustainability.

At Vital 7, we believe that optimal health and a plant-based lifestyle can go hand in hand when supported with the right knowledge and nutrients.

Our mission is to simplify supplementation by offering a single, high-quality capsule that fills the most common nutritional gaps experienced by women on plant-based diets.


We are not here to jump on trends, overcomplicate your routine, or sell what you don’t need.

We are here to support your health with clarity, integrity, and science.

Our Philosophy: Econutrition

Your health and the planet’s health are connected.

At the heart of Vital 7 is Econutrition; a philosophy that recognises the connection between human wellbeing, environmental sustainability, and the future of our food systems.


We apply this lens to everything we do:

  • Nutrients sourced from sustainable, plant-based origins
  • Packaging that is recyclable and intentionally minimal
  • A commitment to creating products that support both personal and planetary health

As a mother of two daughters, our founder Vanessa is passionate about building a healthier future for the next generation.

Our Core Values

1. Integrity
Every decision we make is grounded in transparency and truth. No fillers, no fluff, and no false promises.

2. Simplicity
Health shouldn’t be complicated. Our one-a-day formula is designed to take the stress out of supplementation.

3. Empowerment
We help women feel confident in their plant-based lifestyle by offering clear, honest support backed by science.

4. Sustainability
From recyclable packaging to plant-based ingredients, we are committed to reducing our impact and respecting the world we live in.

5. Evidence-Led
Formulated by a qualified dietitian using bioavailable, clinically relevant nutrients. No guesswork, just science.